The activewear you know & love from Hey Girl Run is evolving under a new name:
255 Studio Fvchsia. / two five five studio FEW-sha /


For 5 years Hey Girl Run has been making your favorite activewear for running. Known for our functional run shorts & bright colors. We wanted to create a space that felt more intentional, elevated & inviting for everyone to shop (not just girls & not just runners). All 255 activewear will be rooted in running & made for movement. 

Shop: 255studiofvchsia.com

Follow on IG: @255studiofvchsia

Find us on TIKTOK: @255studiofvchsia

Now, the inspo behind the name: 255 Studio Fvchsia

Being bright & vibrant has always been our thing at Hey Girl Run - especially hot pink. We built off that in a fresh way looking at the RGB color code of FVCHSIA which is 255,0,255. Plus, fvchsia is also a beautiful flower. We are so excited to create this world of feminine performance activewear that makes you feel good & look amazing.

But what about Hey Girl Run? We aren’t going anywhere!!!

Hey Girl Run will still have all of the free running resources and training guides you might need & HEY GIRL RUN CLUB is here to stay across all 12 cities meeting every sunday morning just like normal. All info about run club can still be found at heygirlrun.com and you can find us on strava in every city. Hey Girl Run will focus on running & 255 Studio Fvchsia will make the activewear you want to run in :)

I am so excited to welcome you to the world of 255 Studio Fvchsia!

xo Michelle